Having your website online, you can gradually develop a law firm. The easiest way to do it is search engine optimization or SEO. But you have to remember that the promotion of a legal website cannot happen in one day. Promotion is a rather lengthy and painstaking process that can last from several months to several years. At the same time website promotion may not require major investments. But what is really needed is the high quality of work performed and their regularity.
But when you try to lead the promotion more aggressively, search engines may impose penalties on the website. And this is fraught with getting a ban, which is very difficult to remove, and in some cases even impossible. Obtaining various penalties from search engines will result on the website dropping in search results, which will lead to a decrease in the number of visitors, a reduction in conversion, and as a result – a significant decrease in profits.
Before you upgrade your website, you have to make sure that you know everything about SEO marketing for attorneys.
This is necessary in order to upgrade the website do not decrease the conversion.
- Properly work through all the content of the website, starting from the list of services provided, including the news block and ending with the contact section.
- Do not dismiss competitors, there are a lot of them in the jurisprudence niche. With a narrow specialization of the company will be able to better promote your legal website, while covering the desired category.
- If you do not have enough time to write articles of legal topics for your own website, then do not be lazy to find a good and competent copywriter who understands this topic. It would be ideal if the specialist working on promoting your website and the copywriter work as a team.
- Having successfully completed this stage, do not stop, but order high-quality support and promotion of your own website to specialists. To promote the legal services of your company, you can use high-quality, competent and unique articles that will be relevant both at the moment and in the whole subject. Each article must be properly designed, have an attractive font and complement its image.
- In articles you can insert links to popular and reputable websites. This will make your articles more informative and more useful and will help to promote your website in search results.
- Do not leave the website. It should be supplemented with useful information regularly. Visitors pay attention to this. In the absence of new materials on the website, the conversion may begin to decline. Posting articles or texts is not necessary every day. You can do this two or four times a month. You can not post texts of large volumes constantly. But here it is worth to follow the news concerning your direction in jurisprudence, and weekly talk about them.
- Pay attention to the websites of competitors. Having look through them, you can learn not only new ideas and attractive “buns”, but also analyze their design, navigation, functionality from the point of view of the visitor, and then carry out “work on the bugs” by applying all this to your own website. However, do not get carried away much, because chasing after other people’s ideas, you can lose your own personality of the website.
What other services of promotion of a site of legal subjects you can do to make your business successful:
- writing high-quality, unique, seo-optimized texts taking into account the necessary key requests and placing them on the website;
- writing texts or articles, united by one theme, while promoting the website on the keys of the desired frequency;
- integrated site promotion, including website optimization and content creation.
- website development;
- website upgrade.