Local search should be a top priority for your business, as nearly half of all mobile searches are local searches. You rank in local searches by following local SEO (search engine optimization) best practices.
Here are some local search ranking factors for 2019, brought to you by the experts at Saba SEO, a top-tier SEO company San Diego businesses trust for high-quality service and unparalleled digital marketing expertise.
Google My Business
Google My Business is a free local search ranking tool. Just because it’s free doesn’t mean you shouldn’t fully utilize this tool. Make sure to accurately fill out all information. The information must be identical to what’s on your website. Don’t substitute abbreviations or ranking keywords for accurate information. Include social media and a written description of your business and services. Your Google My Business page should include your logo. If you have separate business locations, there should be an individual listing for each location.
Is your website responsive? Is it mobile friendly? One in two searches are on a mobile device. If you haven’t upgraded to mobile, you’re missing out on a lot of potential business.
Reviews are part of what ranks your website. Google is creating a database of the top business experts, and your excellent rating demonstrates customers are giving your company a thumbs up.
Make sure to include a page of testimonials on your website to highlight examples of satisfied customers. Dealing with negative reviews in a proactive way is another way to demonstrate to potential customers that you care and are willing to go the extra mile.
Include local keywords in your business description. If you’re working in a community that services a bigger area, make sure to include that important keyword, which could be in the description of your business and in the headers and text of your business description and FAQ page.